Visual design
A branded spinner.
A unique spinner that matches the metaphor of the brand - Lunar. It mimics the phases of the moon to create the effect of a sphere spinning around a light source. Created as a Lottie animation in Adobe After Effects. I also implemented it as a native iOS animation using Core Graphics.
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Animation
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Lottie
#
After Effects
#
Core Graphics
Visual design
Promotional artwork for the App Store.
Artwork for an “App of the Day” promotion on the App Store. Made in Sketch in skewed 2D to make it appear like it is three dimensional.
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3D Illustration
#
App Store Feature
#
Sketch
Visual design
Character mockup for a game.
What is a moon without a planet? That was the tag line for a game about a moon going through an identity crisis, and needed to find a new planet to orbit. This is a 3D rendering used as a mood board and character exploration. I also worked on the mechanics of the game where a player would try and precisely slingshot to get as many orbits as possible.
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3D Rendering
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Cinema 4D
UX design
Transforming a classic Swedish internet brand.
In 2018, I joined Schibstedt to help their classic tv guide meet the future. The site stood in a position where its reason for being looked to be going out of fashion. People had been using the site to know what’s on tv for a long time. A core use case in the early 2000’s. By the late 2010’s though, not so much.
“Ripping the band aid”
The strategy in place was to redirect traffic from the linear tv-schedule, over to a new filter-based repository for content on streaming services. Internally, we referred to this as “ripping the band aid”, something that had to be done, but deep down we knew it would be painful.

I wanted to explore wether this strategy really was the best option we had available. I started by looking at what defines the tv.nu brand from an outside perspective. What most people believed tv.nu to be. Sans the romantic filter of a stakeholder’s eyes. I went and looked at all iterations from 1998 - all essentially a grid of listed air times. People who have found use for this design had stayed, people who don’t had dropped off. We had educated people through two decades that this is what tv.nu provides. I came away with three main points:

1. tv.nu is an objective source of truth. Objective as in we were trusted to provide facts. And not necessarily taste, opinions or recommendations.
2. tv.nu relates to time. The content has some kind of anchor to a point in time.
3. tv.nu is for TV. Like the name suggest, content has something to do with what’s on television, not necessarily what’s played in cinemas or what’s on Netflix.

Given that, what most people think about the brand was something like an “objective timetable for tv”.
Next, I looked at what was happening on the market. Since the TV was introduced in the 50s, up until about 2010, virtually all content was linearly broadcasted on a set timetable. And, a TV-guide was necessary since there were no guidance on the tv itself, except for text-tv and some tv-boxes. Both of those circumstances drove product market fit for tv.nu, and any change to either one affects its reason for being.
“Air-times are becoming availability times”
In short, what has been happening on the market since then is that air-times are becoming availability times. There’s a subtle difference. On streaming services, you’re free to watch most things whenever you like, but any new content will still become available at some point in time. The difference means going from simply filtering what’s already there, to showing when the new shows become available, or when new seasons premier. That’s huge for the product design of a brand like tv.nu. A brand that is in a position to leverage an already strong brand position as a timetable for TV.

Back to the product strategy. What if instead of killing off what’s working, we would instead refresh our timetable with this slightly new concept? It would look and feel much the same, but the new streaming content would slot right in with the traditional linear content. Looking at it that way, there is no band aid to pull. There’s only a way to make the existing core better.

So what now opened up for us was new opportunities to tackle problems people were having in the modern world. Things like the fragmentation of multiple streaming services, and when and where their favourite show would become available. And then how to conveniently navigate to them.

I think we came up with some darn good ideas in the end. We scrapped the existing plan of removing the tv-schedule and replacing it with subjective movie recommendations. Instead, we lifted the tv-schedule in to the modern world, where traditional content worked hand-in-hand with modern type of content.
#
Product strategy
#
UX design
#
Brand
Visual design
Isometric illustrations.
I’ve been learning illustrations lately, and specifically in isometric perspective. Here’s a collection of illustrations that’s been used for in-app interfaces and printed material.
#
Isometric illustration
#
Figma
Visual design
A collection of branded photographs.
Led an initiative to create a collection of branded photographs for the Qapital savings app. Qapital is dependant on good imagery for the user interface. Much of it has been uploaded by the users themselves, and giving them a default set to pick would improve the experience. The photographs had a distinct and cohesive look, with a harmonized color palette to match.
#
Art direction
#
UI Design
Visual design
A printed magazine for visualising customer archetypes.
Led the work on how to communicate research of our customer archetypes, internally across a 500+ organisation. A key artefact was a printed magazine, with primarily illustrations and copy. I led the work with a professional illustrator, copy writers and a product director. I also did some illustrations myself.
#
Art direction
#
Storytelling
Side project
A gym workout tracker.
I love building things in my spare time. This has been the result of me teaming up with a more technical developer over 2.5 years. The product targets people who are experienced and know how to work out, but need a tool to support them with planning, motivation and follow-up. It’s been featured by Apple in “New apps we love”. My contributions have been the design and ui level development.
#
UI Design
#
UX Design
#
Xcode
#
Figma
Interaction design
Supersets.
Supersets is a tricky thing to create a UI for. It is done in gym workouts by performing a chain of exercises without much rest, rather than one at a time. I solved this with an interaction that let’s users swipe vertically to switch out the current view controller to show the next exercise. The result is an intuitive way of moving back and forth between exercises.
#
Interaction Design
#
UI Design
#
Xcode
Prototyping
Swipe-to-Reveal
An interaction that lets users swipe down content to reveal a set of buttons. We simultaneously wanted a clean, minimal look, while also having a few set-and-forget controls readily available. This hides buttons by default while still providing quick access.
#
Prototyping
#
Interaction Design
#
UI Design
#
Figma
#
Xcode
Visual design
A spinner made out of moon phases.
A unique spinner that matches the metaphor of the brand - Lunar. It mimics the phases of the moon to create the effect of a sphere spinning around a light source. Created as a Lottie animation in Adobe After Effects. I also implemented it as a native iOS animation using Core Graphics.
#
Animation
#
Lottie
#
After Effects
#
Core graphics
Visual design
Promotional artwork for the App Store.
Artwork for an “App of the Day” promotion on the App Store. Made in Sketch in skewed 2D to make it appear like it is three dimensional.
#
3D Illustration
#
App Store Feature
#
Sketch
Visual design
Character mockup for a game.
What is a moon without a planet? That was the tag line for a game about a moon going through an identity crisis, and needed to find a new planet to orbit. This is a 3D rendering used as a mood board and character exploration. I also worked on the mechanics of the game where a player would try and precisely slingshot to get as many orbits as possible.
#
3D Rendering
#
Cinema 4D
UX Design
Transforming a classic internet brand.
In 2018, I joined Schibstedt to help their classic tv guide meet the future. The site stood in a position where its reason for being looked to be going out of fashion. People had been using the site to know what’s on tv for a long time. A core use case in the early 2000’s. By the late 2010’s though, not so much.
“Ripping the band aid”
The strategy in place was to redirect traffic from the linear tv-schedule, over to a new filter-based repository for content on streaming services. Internally, we referred to this as “ripping the band aid”, something that had to be done, but deep down we knew it would be painful.

I wanted to explore wether this strategy really was the best option we had available. I started by looking at what defines the tv.nu brand from an outside perspective. What most people believed tv.nu to be. Sans the romantic filter of a stakeholder’s eyes. I went and looked at all iterations from 1998 - all essentially a grid of listed air times. People who have found use for this design had stayed, people who don’t had dropped off. We had educated people through two decades that this is what tv.nu provides. I came away with three main points:

1. tv.nu is an objective source of truth. Objective as in we were trusted to provide facts. And not necessarily taste, opinions or recommendations.
2. tv.nu relates to time. The content has some kind of anchor to a point in time.
3. tv.nu is for TV. Like the name suggest, content has something to do with what’s on television, not necessarily what’s played in cinemas or what’s on Netflix.

Given that, what most people think about the brand was something like an “objective timetable for tv”.
Next, I looked at what was happening on the market. Since the TV was introduced in the 50s, up until about 2010, virtually all content was linearly broadcasted on a set timetable. And, a TV-guide was necessary since there were no guidance on the tv itself, except for text-tv and some tv-boxes. Both of those circumstances drove product market fit for tv.nu, and any change to either one affects its reason for being.
“Air-times are becoming availability times”
In short, what has been happening on the market since then is that air-times are becoming availability times. There’s a subtle difference. On streaming services, you’re free to watch most things whenever you like, but any new content will still become available at some point in time. The difference means going from simply filtering what’s already there, to showing when the new shows become available, or when new seasons premier. That’s huge for the product design of a brand like tv.nu. A brand that is in a position to leverage an already strong brand position as a timetable for TV.

Back to the product strategy. What if instead of killing off what’s working, we would instead refresh our timetable with this slightly new concept? It would look and feel much the same, but the new streaming content would slot right in with the traditional linear content. Looking at it that way, there is no band aid to pull. There’s only a way to make the existing core better.

So what now opened up for us was new opportunities to tackle problems people were having in the modern world. Things like the fragmentation of multiple streaming services, and when and where their favourite show would become available. And then how to conveniently navigate to them.

I think we came up with some darn good ideas in the end. We scrapped the existing plan of removing the tv-schedule and replacing it with subjective movie recommendations. Instead, we lifted the tv-schedule in to the modern world, where traditional content worked hand-in-hand with modern type of content.
#
Product Strategy
#
UX Design
#
Brand
Visual design
Isometric illustrations.
I’ve been learning illustrations lately, and specifically in isometric perspective. Here’s a collection of illustrations that’s been used for in-app interfaces and printed material.
#
Isometric Illustration
#
Figma
Visual design
A collection of branded photographs.
Led an initiative to create a collection of branded photographs for the Qapital savings app. Qapital is dependant on good imagery for the user interface. Much of it has been uploaded by the users themselves, and giving them a default set to pick would improve the experience. The photographs had a distinct and cohesive look, with a harmonized color palette to match.
#
Art direction
#
UI Design
Visual design
A printed magazine for visualising customer archetypes.
Led the work on how to communicate research of our customer archetypes, internally across a 500+ organisation. A key artefact was a printed magazine, with primarily illustrations and copy. I led the work with a professional illustrator, copy writers and a product director. I also did some illustrations myself.
#
Art direction
#
Storytelling
Sideproject
A gym workout tracker.
I love building things in my spare time. This has been the result of me teaming up with a more technical developer over 2.5 years. The product targets people who are experienced and know how to work out, but need a tool to support them with planning, motivation and follow-up. It’s been featured by Apple in “New apps we love”. My contributions have been the design and ui level development.
#
UI Design
#
UX Design
#
Xcode
#
Figma
Interaction design
Supersets.
Supersets is a tricky thing to create a UI for. It is done in gym workouts by performing a chain of exercises without much rest, rather than one at a time. I solved this with an interaction that let’s users swipe vertically to switch out the current view controller to show the next exercise. The result is an intuitive way of moving back and forth between exercises.
#
Interaction Design
#
UI Design
#
Xcode
Prototyping
Swipe-to-Reveal
An interaction that lets users swipe down content to reveal a set of buttons. We simultaneously wanted a clean, minimal look, while also having a few set-and-forget controls readily available. This hides buttons by default while still providing quick access.
#
Prototyping
#
Interaction Design
#
UII Design
#
Figma
#
Xcode
slickerthanmost@me.com         070-61 25 108